If you’re excited about the future of advertising with AI, you’re in for a treat. Google Ads is rolling out new features to help you connect with customers at every stage of their journey. Here are the highlights from DMEXCO, one of Europe’s top digital marketing events on September 18, 2024. where we shared some amazing updates for your AI-powered campaigns.
Brendon Kraham, the vice president of search and commerce at Global Ads Solutions, recently shared that 80% of Google’s search customers are already using some form of automation. He explained, “Our main goal is to connect advertisers—our partners—with consumers who are searching for their products and services. AI will really boost how effectively we can do this.”
Google’s Top 5 Updates On AI-Powered Features & Controls
Google’s new generative AI tools allow advertisers to customize outputs to reflect their distinct brand voice and identity. Understanding the demand for better control and insights in AI advertising, these tools provide you with greater flexibility to create assets that connect with your audience.
Here are the top five highlights from the event
1 .Reach More Customers with Gemini Models
Language should never hold you back. Google Gemini models will help you create better Search campaigns in more languages!
The conversational experience is already boosting performance for many businesses, and soon you’ll be able to optimize your campaigns in German, French, and Spanish. This is big because businesses using this tech are 63% more likely to get ‘Good’ or ‘Excellent’ Ad Strength. If you haven’t tried it yet, this is the time to try.
2. Boost Your Creativity with Generative AI
Rigid ad strategies are out! With Performance Max, powered by Google AI, your campaigns can adapt and optimize across different channels and audiences. In fact, campaigns using Performance Max saw a 19% increase in returns this year compared to other platforms. If you want to connect with people who aren’t actively searching, our Demand Gen campaigns let you share your brand’s story with engaging visuals. It’s the perfect mix of creativity and results!
Google team also expanding AI image editing, so you can enhance images for Search, Demand Gen, App, and Display campaigns. Plus, you can generate creative assets in six new languages to make sure your message hits home globally.
3. Keep Control Over Your Brand
AI is here to help your creativity shine. With our latest updates, you can guide the creative process by providing reference images, ensuring the generated content matches your brand’s look. We’re also introducing brand guidelines for Performance Max, letting you upload specific fonts, colors, and logos to keep your ads consistent.
And you can pin video assets to specific formats to make sure your best visuals appear where they count.
4. Get Deeper Insights for Better Results
To create high-performing ads, you need to know what works. Our new asset reporting tools will give you clear insights into your campaigns. You’ll see detailed conversion metrics for each asset and a simpler view of performance insights—no more digging through multiple reports. Plus, you’ll have impression share reporting for the first time in Performance Max, helping you understand how you compare to your competitors.
5. Ai Tailored Media Management
We’ve listened to your feedback and want to give you more control over your campaigns. That’s why we’re rolling out campaign-level negative keywords in Performance Max, allowing you to align your ads with your brand’s needs. We’re also adding omnichannel bidding for Demand Gen campaigns to help you get more online and in-store conversions, giving you greater flexibility.
In summary, Google Ads is enhancing advertising with new AI-powered features that help businesses connect with customers better. These tools offer more control and insights, allowing you to tailor your campaigns to fit your brand.
With improvements like the Gemini models, asset generation, and better performance tracking, you can create more effective ads that reach your audience. These innovations are designed to boost your results and return on investment. Embrace these updates to make your advertising campaigns more successful.
Article Resource: Google ads and Commerce Blog
